Paper Title: Customer engagement, buyer-seller relationships, and social media
Paper Title: Customer engagement, buyer-seller relationships, and social media
Authors: C.M. Sashi Department of Marketing, Florida Atlantic University, Boca Raton, Florida, USA
Management Decision; London Vol. 50, Iss. 2, (2012): 253 272. DOI:10.1108/00251741211203551
Summary of Content of Paper:
Understanding the recent trend of technology and how organizations are structured to put Social Media in the forefront of organization decisions when it comes to Customer Engagement, Retention. The writer has seen every reason to write on this topic in order to birth more Academic work on Social Media and Customer Engagement. The Paper mainly explains how Social Media fast growing and position to help reach customers using different platform. Since the purpose of most organization is buy and selling, social media as proven to be a tool to reach the 21st century human. The paper also explains how organizations can make the best use of this tool to drive growth. The writer clearly stated it that this paper should serve as an introduction for more related paper to be created.
A: Quality of the Research
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Your Comments |
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1. Is the research question or objective clearly stated?
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Yes, it is clearly stated |
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2. Is the research question interesting and important?
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Yes, it is very interesting and important, most especially considering the future of buying and selling |
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3. Is the work original?
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Yes, it is original |
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4. Is the background research clear and relevant?
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Yes, the paper covers a couple of research works and follows current trends in the industry |
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5. Are there any ethical problems?
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There are no ethical problems, the paper is meant to help develop more papers so it serves it’s purpose |
B: The Research Method
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Item |
Your Comments |
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Summarise the research method
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The research looked into a couple of other research works considering, case studies and examples to enhance customer engagement. It also follows some model cycle and matrix which explains the customer engagement and how it should be followed
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Does the research method seem appropriate for the research question?
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Yes, it does. |
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Are the methods adequately described?
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The Methods are adequately described considering the purpose of the paper |
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Were the analyses done correctly?
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Yes |
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Are the conclusions supported by the data?
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Yes |
C: Quality of Presentation
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Item |
Your Comments |
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Is the work well presented?
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Yes |
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Is the paper well structured?
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Yes |
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Are symbols, terms, and concepts adequately defined?
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Yes |
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Would additional tables, figures help to clarify the work?
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No, Not really |
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D: Additional Notes
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Use this section to record additional notes on the paper. In particular you should identify any links to other topics and papers from the module
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