Paper Title: EFFECTIVE SOCIAL MEDIA MARKETING STRATEGIES
Paper Title: EFFECTIVE SOCIAL MEDIA MARKETING STRATEGIES
Authors: Andrew Kucheriavy
Summary of Content of Paper: The Author started by stating the common Mistakes of Social Media Marketing, which includes not making plans, depending on automation etc, The Author however gave some proven Social Media Strategy which explained how to avoid the mistakes, He emphasized on the need to build a desired Social Media Audience and the need to become an influencer. The Summary of the Paper; to have the right strategy you must become a social media influencer. Engage your audience and
A: Quality of the Research
|
Item |
Your Comments |
|
1. Is the research question or objective clearly stated?
|
Yes, the research objective was clearly stated |
|
2. Is the research question interesting and important?
|
Yes, it’s interesting and important as it gives solutions to Business growth and marketing concerns |
|
3. Is the work original?
|
Yes, it’s original |
|
4. Is the background research clear and relevant?
|
The Author made a lot of reference and showed a lot of proven instance to make this research, clear and relevant. |
|
5. Are there any ethical problems?
|
There are no ethical problems |
B: The Research Method
|
Item |
Your Comments |
|
Summarise the research method
|
The research method is based on proven strategy that as worked for the author and related organizations which he made refrence to |
|
Does the research method seem appropriate for the research question?
|
Yes, it does |
|
Are the methods adequately described?
|
The methods are adequately described |
|
Were the analyses done correctly?
|
The analysis was correctly done |
|
Are the conclusions supported by the data?
|
The Author did not give definite conclusions, however the data supported main purpose of the paper |
C: Quality of Presentation
|
Item |
Your Comments |
|
Is the work well presented?
|
Yes, except for the fact that there was no defined conclusion |
|
Is the paper well structured?
|
Yes |
|
Are symbols, terms, and concepts adequately defined?
|
Yes |
|
Would additional tables, figures help to clarify the work?
|
Yes, a lot more data could have been tabularized to help the readers understand better |
|
|
|
D: Additional Notes
|
Use this section to record additional notes on the paper. In particular you should identify any links to other topics and papers from the module
|
|
Theoretical Papers
Theoretical Paper 2: EXPERIENCING MOBILE LIBRARIES The design and implementation of a Mobile Library APP system
Paper Title: EXPERIENCING MOBILE LIBRARIES The design and implementation of a Mobile Library APP system Paper Title: EXPERIENCING MOBILE LIBRARIES The design and implementation of a Mobile Library APP system Authors: Ying-Hung Pu and Po-Sheng Chiu Department of...
Theoretical Paper 1: Customer engagement, buyer-seller relationships, and social media
Paper Title: Customer engagement, buyer-seller relationships, and social media Paper Title: Customer engagement, buyer-seller relationships, and social media Authors: C.M. Sashi Department of Marketing, Florida Atlantic University, Boca Raton, Florida, USA Management...
White Papers
White Paper: Enterprise Mobile App Development Best Practices
White Paper: Enterprise Mobile App Development Best PracticesEnterprise Mobile App Development Best Practices By Nitin Bhatia This Paper was well written to meet the future of Technology talking about the Web 3.0 Generation, The author made it clear that...